I’m a product designer & illustrator with over 10 years of experience building and leading UX teams in New York and Tel Aviv. I care deeply about clear communication, strong visual systems and products that respect people’s time.

Over the years, I’ve worked across a range of products and features, most recently at Codecademy and Similarweb.

After years of working within in-house teams, I now work independently—helping product teams define design direction, align stakeholders, and turn complex ideas into clear, usable products.

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